The world is a book, and those who do not travel read only a page.
St. Augustine – 354 to 430 AD.
DEVELOPMENT VISION
DEVELOPMENT VISION OF MUNICIPAL TOURISM OFFICE
Talavera as an agri-culture tourism hub in the province of Nueva and a leading partner in the development of responsible and sustainable local tourism for a more inclusive and environmentally cohesive Talavera.
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DEVELOPMENT MISSION
Talavera tourism shall be genuinely committed to the promotion and development of agriculture tourism not only in Talavera but also in the Province of Nueva Ecija and shall contribute to the enhancement of the quality of life of the people it serves as an agriculture tourism hub in Nueva Ecija through responsible and sustainable local tourism.
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TALAVERA TOURISM CORE VALUES AND PRINCIPLES
Talavera Tourism affirms the centrality of Filipino values and virtues in the promotion and development of local tourism. As such, it genuinely adheres to the following Filipino Civic Virtues as central to tourism promotion and development.
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Patriotism
Talavera Tourism affirms the idea that genuine promotion and development of local tourism is significantly anchored on patriotism.
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Industry
The development of local tourism is generally enhanced and strengthened through one’s industry or one’s engagement in genuine productive activity; it is everyone’s duty and responsibility to improve one’s state of being and to transmit it to posterity as a useful citizen of society.
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Judicious Imitation
Talavera tourism also believes in the value of imitating good practices and customs in the promotion and development of agriculture tourism; but affirms the value of always striving to be better, rather than equal.
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Self-reliance
The promotion and development of local tourism in Talavera is firmly grounded upon Talavera’s confidence and reliance in its potential to fully enhance its tourism sector through its own initiative and originality.
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Appreciation of the Beautiful
The appreciation of the beautiful is the gateway to understanding the value and significance of local tourism, whether in nature or other, art or culture; to appreciate beauty is to elevate one’s spirit and to ennoble the human spirit in general.
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Respect for Women
Talavera Tourism affirms the role of women in the promotion and development of Talavera’s tourism potential and adheres to the principle that women are critical partners in nation building.